Case Study Aircel

Project: Messaging Content System (Text Content Management System)

Client: The Aircel Group, formed in 1994, offers affordable and outstanding mobile services to a vast subscriber base in India. Aircel offers its customers, services and products that are easy to understand and use. All offerings are stimulating and at the same time extremely unique, as Aircel continue to re-invent it constantly to deliver the best and the most up-to-date services.

Business Needs:
Aircel required a content aggregator to provide various text contents to its USSD customers. Aircel also wants a content partner who takes care of content delivery technology along with various content services it offers to its end users. i2i has to provide messaging content system to offer dynamic and static content to Aircel customers.

Offerings:

• Messaging & Content platforms with Servers.
• Content service like Astro, Jokes, Goodnight tips, Jobs alert and Quiz etc.
• Dynamic services like Cricket scores, Football & Hockey match results, Sports tournament trivia & news.
• Content aggregation to provide up to-date contents.
• Dynamic content update 24/7 on match/tournament days.
• Technical support 24/7 as a service provider.
• Updates content directly into their CMS.
• Content handler URL’s to Aircel team for content fetching from i2i content system.

Benefits:

• Unified Text Content Management Platform.
• 24X7 Service Support.
• Less maintenance and cost effective platforms.
• Ready to market innovative Services.